New factory targets to serve booming hospitality sector & medium to large residential communities. UAE turning into tourist & commercial capital for over 2 billion people … reports Asian Lite News.
Sleep Fine, UAE’s trusted household brand for luxury quality mattresses & foam products under the Salim and Sons Group, announced that it is opening a dedicated factory for modern and classic sofas, including the popular Arabic majlis. The 20,000-square feet production facility is located at the Sharjah Industrial Area 11 and will start operations in June this year.
The brand’s latest strategic move comes amid intensive government efforts to promote the tourism sector in Dubai and the UAE in line with the goal of UAE Vision 2021 to transform the country into one of the most outstanding economic, tourism, and commercial capitals in the world, while preserving the Emirates’ unique traditions, culture, heritage, and rich history. The national efforts are gaining traction as Dubai is predicted to successfully attract more than 25 million visitors from 180 countries in the next two years.
The company is gearing up to meet the growing demand in facilities and accessories within the industry. The production facility will be equipped with advanced machineries, a showroom and the interior design division managed by the country’s famous home designer Rococo Interiors, also owned by the Salim and Sons Group. Apart from sofas, it will also produce headboards, divan base, curtains, wall papers, and home accessories supplies.
Mohammad Tahgahzait, Marketing Manager, Sleep Fine, said: “Our growing market base and the robust interiors market prompted the company’s expansion particularly the sofas segment including the growing popularity of Arabic majlis even among non-Arabs as a very comforting and convenient venue for sitting and relaxation. We are also keen to capture the hotels and resorts market which are seeking for innovative products designed to provide an uncompromising resting experience to their visitors. The new factory is a significant asset that will add a strong value to Sleep Fine’s growth.”
Established in 1987, Sleep Fine is a leading UAE brand manufactured under the Salim and Sons Group which produces mattresses, sofa sets, and sofa beds, a diverse selection of different density foams. It has become a known brand in the country and in the GCC for products that meet the international standards for excellence, innovation, affordability and quality.