BMW launches eSport tournament

In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Battle of The Gamers eSport tournament. The first eSport tournament in the Middle East was launched by renowned BMW Group Middle East on 17th May 2020 at Dubai, United Arab Emirates. This unique project is the first of its kind across the BMW Group worldwide and will be accessible for residents across the GCC and Levant markets.

BMW Group Middle East decided to launch the concept which comprises of three key elements: Online tournaments, in-game coaching programmes and monthly podcasts since people are under security lockdown.

BMW: Battle of the Gamers is an innovative online-only tournament that will bring the best gamers across the region together, crowning the top teams and individuals. With a total prize pool of $50,000 across multiple games, consumers will have the chance to play DotA, FIFA and Fortnite, with more games to be confirmed. Tournaments will be held for three days a week over the next three months starting with DotA on the 14th May 2020. Selected games will include commentary from live streams and online viewing will be available post-game.

BMW Group Middle East’s in-game coaching programme titled The BMW eSports Academy will enable casual players and pros alike to participate in online classes around gaming topics. Gamers can expect to receive insights from coaches, game super bosses, pro-gamers, influencers and game analysts.

For pro-gamers, BMW has organised a series of activities such as preparation and training for tournaments, live chats and Q&A sessions, gamer journeys and clubs scouting. More relaxed
gamers will be provided with technical coaching, tips, tricks and training sessions, the chance to join 1 v 1 challenges and even the opportunity to play with a pro coach.

BMW: Steering into Gaming, an exciting concept of online video-series and podcasts, will be conducted in collaboration with the movers and shakers of the gaming industry. This initiative has been developed to empower gamers to be on top of what is happening in the regional gaming industry.“As the eSports sector continues to expand and develop, we welcome this exciting addition to our array of marketing activities.”Lars Nielsen, BMW Sales and Marketing Director of BMW Group Middle East said.

BMW partners with India Art Fair, in the fifth edition, as the leading platform for modern and contemporary art from South Asia. Not only has it lent its support it’s thrown in a car for good measure.

“Despite the Middle East being the world’s fastest-growing gaming market, e-Sports is still very much in a developing stage. BMW Middle East intends to take the regional gaming ecosystem to the next level. We want to put emphasis on one of the world’s strongest gaming markets, encouraging both professional and casual participation and ultimately bring joy to consumers.” “We can see the true power of eSports within the region and believe that this project will be a huge success.”The automotive brand will be utilising Gamers Hub Middle East’s framework to launch their first eSport tournament.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2019, the company sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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