“How things are made, where they are made, and who they are made by, is just as important as how it looks.” – Matthew Benjamin … reports Asian Lite News.
Matthew Benjamin is the British co-founder of Benjamin Siggers, a UAE-based bespoke visiting tailor offering clients the convenience of “at home or work” consultations and fittings, with sustainability at the heart of the brand. Working in the luxury sector, Benjamin believes it was not only the appeal to dress in fine clothing every day, but the personal interaction with clients at the top of their respective fields that drew him to bespoke tailoring.
Born and raised in London, England, Benjamin has lived in Dubai for the past six years since relocating from his homeland. Graduating with a degree in Advertising and then an MBA in Luxury Management from the International University of Monaco, Benjamin started his career at the world’s largest custom clothing company in the world, Tom James, in 2010. In 2012 he initiated the brands expansion to the Middle East, where he became the youngest person to open and lead an office in the company’s history.
Although a testament to his blossoming career, Benjamin always felt the entrepreneurial itch to create and build something of his own. Upon meeting his now-business partner, James Siggers while at Tom James, it was in 2017 the dynamic duo took the leap to establish their own bespoke menswear brand, Benjamin Siggers.
Inspired by traditional Italian style and craftsmanship, Benjamin Siggers was established after identifying a global need for a more sustainable approach to tailoring and a regional need for lightweight bespoke tailored menswear catering to the growing number of men with little time or inclination to shop, but held a strong disposition towards refined style and high quality. The brand continually strives to introduce new standards in formal menswear through every element of the production process, especially awareness of its environmental impact and social responsibilities.
Reflecting on his career journey to date, Benjamin cites his proudest moment to be co-founding Benjamin Siggers. As his late Aunt Joy Jones once told him, “Use your power for good,” and it is with this in mind that he continues to strive to give back more than he takes and create a sustainable brand that leaves people looking and feeling great, while doing good. How does Benjamin describe his own style? “Classic, tailored, sophisticated”.