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It was organised to analyse how investment promotion agencies (IPAs) in the MENA region have been responding to the changes brought about by the global health crisis….Reports Asian Lite News

In its capacity as the World Association of Investment Promotion Agencies (WAIPA) regional director for MENA, the Sharjah FDI Office (Invest in Sharjah), an affiliate of the Sharjah Investment and Development Authority (Shurooq), recently led a regional members’ meeting virtually in association with WAIPA.

It was organised to analyse how investment promotion agencies (IPAs) in the MENA region have been responding to the changes brought about by the global health crisis, and discuss strategies to be able to successfully create sustainable investment ecosystems for a post-Covid era.

Prominent speakers at the meeting titled ‘Beyond the COVID-19 Crisis – Investment Promotion Agencies and the New Normal’, included Mohamed Juma Al Musharrkh – CEO, Invest in Sharjah; the Regional Director of WAIPA Steering Committee for the MENA region, and member of the Steering Committee; Bostjan Skalar – Executive Director and CEO, WAIPA; Beligh Ben Soltane – President, Tunisia Investment Authority (TIA); Abdelbasset Ghanmi – General Manager, Agence de Promotion de l’Investissement Exterieur (FIPA); Haytham Wahidi – CEO, Palestinian Investment Promotion Agency (PIPA); Ms. Amira Murad – Investment Development Authority of Lebanon (IDAL); and Ahmed Omic – Research Analyst, WAIPA.

Leading the discussions, Al Musharrkh, said Invest In Sharjah welcomed the opportunity to learn from regional investment leaders about the approaches various organisations have been taking to overcome challenges posed by the pandemic, and looked forward collaborate with the 54 IPAs in the MENA region – including 24 from the Middle East – to overcome them.

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