Sony’s Alpha 7 IV will be a game changer


The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise…reports Asian Lite News

Tech giant Sony India on Thursday launched a new flagship camera — Alpha 7 IV — with a newly developed 33MP full-frame image sensor for Indian consumers.

Priced at Rs 2,42,490, the new Alpha 7 IV is now available across online and offline stores.

“Alpha 7 III has been an incredible addition to the A-series and has made a tremendous impact in our industry by completely redefining the consumer expectations,” Mukesh Srivastava, Head of Digital Imaging Business at Sony India, said in a statement.

“Now with A7 IV, we are ready to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers,” he added.

The company said that the new camera takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III.

It boasts 33MP resolution, rich movie expression and various features to support the growing demand for remote communication.

With a newly developed 33MP full-frame back-illuminated Exmor R CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50-204800 is said to be achieved.

The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise.

Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create original looks effortlessly for both stills and video.

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