Digital Push for Rural India

March 13, 2024

The collaboration will enable the bundled Prasar Bharati OTT as a service, including linear channels…reports Asian Lite News

In a bid to provide affordable and accessible digital services in rural parts of the country, Universal Service Obligation Fund (USOF) under Department of Telecommunications (DoT) on Tuesday collaborated with Prasar Bharati and Open Network for Digital Commerce (ONDC).

The aim of the MoU is to bundle broadband services with over-the-top (OTT) and the e-commerce platform for rural India, riding on BharatNet infrastructure under the USOF.

In addition, the ONDC, a leading player in digital infrastructure, will provide the technical expertise and necessary framework in enabling digital commerce in products and services.

“This will be expanded to cover more services like education, health, training, credit, insurance and agriculture, among others,” ONDC said in a statement.

USOF has been instrumental in enabling high-speed broadband and mobile connections across gram panchayats (GPs) and villages in the country.

The collaboration will enable the bundled Prasar Bharati OTT as a service, including linear channels, Live TV and on-demand content, among the end consumers, while USOF will ensure efficient and high-speed broadband services in rural and remote areas.

Prasar Bharati will source and produce content that will run on its OTT platform.

“Prime Minister Narendra Modi’s unwavering commitment to foster a conducive environment for digital innovation underpins this truly unique collaboration, synergising connectivity, content and commerce to empower the rural India,” said the ONDC.

Incorporated on December 31, 2021, ONDC is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce to create a facilitative model that revolutionises digital commerce, giving greater thrust to penetration of retail e-commerce in the country.

ALSO READ: Welcomhotel Brand Expands Reach

Previous Story

Neelam Mansingh Chowdhry’s Journey in Theatre

Next Story

India PE Investments Maintain Upward Trend

Latest from BUSINESS

India’s Job Market Surges

With hiring levels on the rise, compensation is expected to increase by 12-15% in metro cities and by 18-22% in emerging cities

India Inc Eyes Upswing

Private equity (PE) remained comparatively stable in Q2, clocking 357 deals worth $7.4 billion — the second-highest volume since Q4 2022. However,

Microsoft Cuts Deep

The fresh job cuts come less than two months after Microsoft announced it was laying off more than 6,000 employees…reports Asian Lite

Don't Miss