As part of efforts to showcase Dubai as one of the world’s safest destinations, Dubai has launched a compliance programme to certify and recognise hotels and retail establishments, F&B outlets and attractions that have implemented all public health protocols for the prevention and management of COVID-19.
A verification and validation process has been established in collaboration with the Department of Tourism and Commerce Marketing (Dubai Tourism), Department of Economic Development (Dubai Economy) and Dubai Municipality for issuing the ‘DUBAI ASSURED’ stamp to hotel and retail establishments, F&B outlets and tourist attractions that have complied with health and safety guidelines issued in accordance with the preventive protocols outlined by Dubai’s Supreme Committee of Crisis and Disaster Management.
‘DUBAI ASSURED’ stamp will have a validity of 15 days. It can be renewed every two weeks upon further verification by inspectors from the relevant authorities. With the reopening of many public and private facilities and amenities, including beaches, shopping malls, restaurants, swimming pools and golf courses, and the resumption of popular activities like water sports and camping, the ‘DUBAI ASSURED’ programme will cover all key tourism touchpoints across the city. Over 1,000 establishments have already been inspected for compliance with relevant guidelines, as part of the programme, making them eligible to receive the ‘DUBAI ASSURED’ stamp.
The stamp is a visual mark reassuring guests that safety and hygiene measures prescribed by the authorities have been complied with across all tiers and categories of tourist and resident touchpoints such as hotels, attractions, retail, food & beverage and leisure and entertainment. The establishments can feature this stamp in their marketing communications.
Helal Saeed Almarri, Director General, Dubai Tourism, commented: “With health and safety foremost on the minds of travellers when selecting their destination, the ‘DUBAI ASSURED’ seal is a simple yet critical mechanism to ensure tourists enjoy a smooth and safe experience at every stage of their journey, from arrival at our airports to their departure from Dubai. The Safe Travels stamp Dubai received recently from the World Travel & Tourism Council further validates the city’s efforts to implement stringent hygiene and safety protocols and align itself with international health and safety standards and best practices”.
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