Asian Lite, London’s most popular niche newspaper, has taken a flight to the Middle East. The 2012 How-Do award winner will now also serve the Asian diaspora in the MENA region from Dubai
The new edition from the commercial capital of the United Arab Emirates will give it a broader spectrum of news and act as bridge between that thriving region and the United Kingdom. Using it as a vehicle in tandem with the refurbished UK edition, it will focus on matters of finance, commerce and business, aviation and shipping and deal with cultural and social issues as well as offer hard news reports and in depth analyses.
As a fortnightly tabloid newspaper with a strong digital presence, Asian Lite International intends to be different from other media outlets. It will be both a news purveyor and also a forum for debate and discussion. The editions will be produced in reader-friendly tabloid format and be the window to the world for the time pressed young professional families in the Middle East. In reverse, it will afford British based professionals and the business community a direct access to this huge and vibrant Middle Eastern market.
Asian Lite will be the first TraDigital Tabloid from the region with two digital newsletters in every 24 hour cycle and a fortnightly traditional print version. We will be available in real time on different platforms including YouTube, WhatsApp, Twitter and Facebook.
Asian Lite will project itself as the ‘playground’ for different nationalities and aim to create a deeper understanding of other people and communities.
Our newsroom (email@example.com) will be open to our audience and there will be interaction with our patrons on a regular basis. We will encourage home makers, students, local business people, community organisations to contribute news contents.
In truth a community newspaper by and of the community.