Taj Palace, New Delhi. (Photo: Taj Hotels)

Taj Hotels named India’s strongest brand

The iconic Taj Hotels brand is quite familiar to every Indian. So is it among the globetrotters who often enjoy its hospitality, worldwide. Now, Taj is ranked number one on the list of the strongest Indian brands by Brand Finance in their coveted ‘India 100 2020’ report.

Indian Hotels, South Asia’s largest hospitality company, announced that its iconic brand has got the rare distinction of being ranked the highest across brands in all sectors.

Puneet Chhatwal, MD & CEO, Indian Hotels Company said: “We are humbled that Brand Finance has ranked Taj as the nation’s strongest brand. This recognition comes on the back of the relentless pursuit of Aspiration 2022 as South Asia’s most iconic and most profitable hospitality company. Our unique service philosophy, which we refer to as Tajness, emanates from the warmth and caring Taj has stood for over a century. We remain confident of being able to carry the trust of our guests, employees and all our
stakeholders with an even stronger commitment.”

In this report, released by the world’s leading independent brand valuation consultancy, Taj achieved a brand strength index (BSI) score of 90.5 out of 100 and a corresponding elite AAA+ brand strength rating based on factors such as marketing investment, familiarity, loyalty, employee satisfaction, customer experience and corporate reputation.

Brand Finance defines Brand Strength as the efficacy of a brand’s performance on intangible measures, relative to its competitors. Each brand is assigned a BSI score out of 100, which feeds into the brand value calculation. Based on the calculations, each brand is assigned a corresponding rating up to AAA in a format similar to credit rating.

Read more: Ryan Pyle loves travelling in India

Read more: AC ERA: How to Travel Normal

Previous Story

Sharjah Airport Authority welcomes decision to reopen

Next Story

UAE to celebrate ‘World Environment Day’

Latest from -Top News

Trump Ends Syria Sanctions

Syria has been designated a State Sponsor of Terrorism by the United States since December 1979…reports Asian Lite News US President Donald

UAE credit soars to the top

S&P Global, Moody’s Investors Service, and Fitch Ratings — have all assigned strong sovereign credit ratings to the UAE In a strong