Sharjah Ramadan Festival 2024 records AED 400 mn in sales

The 37-day event delivered enthralling shopping experiences to Sharjah’s residents and visitors…reports Asian Lite News

The Sharjah Ramadan Festival 2024, which concluded its 34th edition last night, Saturday, recorded major success in revitalising the retail sector and commercial activity across the emirate’s markets.

The 37-day event delivered enthralling shopping experiences to Sharjah’s residents and visitors, encompassing a wide range of malls, commercial centres, and entertainment destinations across various cities and regions in the emirate.

The festival’s offers, promotions, and substantial discounts were complemented by a series of entertainment programmes and activities, spreading festive cheer and fun-filled ambience throughout the holy month of Ramadan and Eid Al Fitr.

Organised by the Sharjah Chamber of Commerce and Industry (SCCI), this year’s festival exceeded sales volume expectations, generating approximately AED 400 million and achieving a growth rate of 25 percent.

The Sharjah Ramadan Festival 2024 successfully drew visitors and families from within and outside the emirate, offering them massive discounts, that go up to 75 percent off, across a wide variety of products and merchandise presented by exhibitors, including both local and international brands.

The festival witnessed during Eid Al Fitr a strong momentum and a huge influx of visitors, who flocked to the major shopping centres and various participating destinations and were lured by the diverse entertainment programmes and festive shopping experiences.

Attendees eagerly engaged in raffle draws held throughout the festival’s pavilions, where they won valuable prizes and shopping vouchers, worth up to AED 1 million, presented by the Sharjah Chamber in collaboration with the participating shopping centres.

Furthermore, an extensive range of lucrative offers was showcased within the festival, encompassing destinations, hotels, and distinguished tourist attractions.

Mohammad Ahmed Amin Al Awadi, Director-General of SCCI, emphasised the Chamber’s commitment to helping the Sharjah Ramadan Festival achieve tremendous success. This success has further cemented the festival’s leading position as one of the foremost commercial and entertainment events in the region.

He underscored the SCCI’s sponsorship of shopping promotions as part of its strategy to stimulate and diversify the emirate’s economy, promote innovative branding practices, and bolster support for local businesses and entrepreneurs.

For his part, Abdul Aziz Al Shamsi, Assistant Director-General for Communication and Business Sector at SCCI, noted that the robust visitor turnout and the satisfaction expressed by participating centers and retail outlets across the emirate indicate the tangible outcomes manifested in the record-breaking sales achieved by the festival. This achievement serves as a catalyst for the chamber’s intensified efforts to uphold the event’s stature and enrich its capacity and allure to attract Sharjah’s visitors and residents.

Meanwhile, Ibrahim Rashid Al Jarwan, Director of Economic Relations and Marketing at SCCI, and General Coordinator of the Festival, attributed the festival’s tremendous success to the collaborative efforts and partnerships with strategic partners, major sponsors, governmental entities, and the private sector.

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