Disney has launched a campaign titled ‘Dream Big Princess’ with an aim to inspire and support aspiring women filmmakers…reports Asian Lite News
The studio has selected 21 women from 13 countries to develop digital short films about women who inspire them.
“The campaign has a monetary value attached to it as each like and share of the projects on social media platforms with hashtag ‘DreamBigPrincess’ will convert to $1 donation from Disney to the UN Foundation’s ‘Girl Up’ campaign, reports variety.com.
The filmmakers will tell the stories of real women working in various industries, including entertainment, sports, government, science and philanthropy.
Jennifer Lee, who won the 2014 animated feature Oscar for “Frozen”, will also serve as one of the film subjects.
Lee said: “Using the journeys of characters like Anna, Elsa and Moana to inspire kids to dream big is at the very heart of what all of us at Disney do.
“The ‘Dream Big Princess’ is the perfect extension of that vision, providing a powerful platform for the next generation of aspiring filmmakers to create content about the women who have inspired them.”
Disney will share the films on various social media platforms from October 10, 2018 and donations to ‘Girl Up’ will be recorded and accepted through November 20.