Plan b receiving Guinness World Records Certificate. (Supplied Photo)

Plan b achieves a GUINNESS WORLD RECORDS title for the Most People In A Photo Cut-out Board Picture … reports Asian Lite News.

(Supplied Photo)

The holistic events agency, Plan b achieves the Guinness World Records title for creating the Most People In A Photo Cut-out Board Picture which was unveiled and showcased at the Middle East Special Event and Exhibition 2018: Awards(MESE) that puts a spotlight and sets it centre-stage in the Events and Exhibition industry.

The Guinness World Records certificate was presented to Harmeek Singh, Chairman and Founder of Plan b by Samer Khallouf, The Head of Records Management in MENA – Guinness World Records on Monday, 23rd April 2018, in the presence of leading conglomerates of the events industry at the annual MESE Awards held at Madinat Jumeirah, Dubai.

Plan b, the eight-entity strong group of companies specialized in events, advertising, strategic and experiential marketing, achieved the unique feat of creating a Cut-Out Picture Board for 50 people. The Cut-Out Picture Board is 10x3x3.2 metres. It is made up of 300 kg of wood and was built by six workers in 10 hours.

Harmeek Singh, Chairman and Founder of Plan b with the Guinness World Record certificate & MESE Industry Icon Award. (Supplied Photo)

Expressing happiness at the achievement, Harmeek Singh said, ‘‘The frame signifies togetherness and team spirit which is symbolic of everyone from the events industry fitting into one frame. Entering the Guinness World Records places Plan b on a global platform and strengthens our position as a global player.”

The Records Management Team from Guinness World Records officially adjudicated the attempt of creating a new record in the category for the Most People In a Photo Cut-Out Board Picture. Commenting on the attempt, Leila Issa, Senior Marketing Manager of Guinness World Records said, “We are delighted to be at this year’s edition of MESE show, and to be a part of awarding the best events in the industry. Guinness World Records is all about witnessing the amazing! Tonight, not only were we here as sponsors, but we also verified another record-breaking achievement here in Dubai by Plan b that challenges the conventional norms of creativity. Their achievement provided the guests at the event with a fun, engaging activity that they can take part of and it made a great photo! We congratulate both Plan b and The Middle East Special Events & Exhibition Show on their successful event and for now being part of the world of the Officially Amazing.”

Unvieling of the Most People In A Photo Cut-out Board Picture. (Supplied Photo)

Detailing on the awards, Alan Kelly, Commercial and Strategy Director at Informa Middle East, said: “Dubai is well-known for its record-breaking feats and it’s fantastic to be securing another on behalf of MESE 2018. One of the topics from this week was how events can stand out from the crowd and we’re pleased to be leading by example. Thank you to everyone who helped make this happen and for supporting such an important event in the MICE calendar.”

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